Absolutely not! Naturals who are loose, loc'd or short can experience the magic that is The Curl Fairy Brand.

Pickup orders will be an option until October 31, 2023. Online orders will always be available.

Typically, we recommend to wash using Hella Humectants Moisture Retention Shampoo every 1-2 weeks, but this can vary based on your hair type and personal preference.

For loc'd naturals, feel free to skip the conditioning phase as conditioner of any kind may cause unwanted build-up.

Deep conditioning helps maintain moisture, improves elasticity, and strengthens natural hair. It's recommended to deep condition at least once a month.

After using the Hella Humectants Moisture Retention Shampoo and Conditioner, follow up with our Hella Humectants Leave-In for an ultimate frizz fighting combination!